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Advertising your brand

Key Action Points Define the measurable objectives for your advertising campaign Develop a comprehensive briefing document for the advertising agency, including: What is your brand horizon (where do you want it to be in the medium/long term)? What are the measurable objectives for the advertising campaign? How will you measure the results? How is your […]

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Getting a Booking Agent

Many artists fail to understand the importance of a booking agent and how they can help to further the artists career.   Obtaining a booking agent is one of the first few steps on the path to more frequent and profitable performance opportunities. Despite this, many artists do not understand when to approach a booking […]

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Dubturbo: Urban Beat Production Software for Singers and Musicians

Music production softwares are in high demand these days. Music is such a dynamic art form, that it has inspired and presently inspires a flurry of digital hardware and software studio resource devices and softwares. Many programs that are available today, fit into the category, Digital Audio Workstations or DAWs, which originate from a technology […]

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